Sharene Azimi is a specialist in strategy and communications for cause-oriented organizations. As the founder of Mission Communications, she provides integrated organizational strategy, communications planning, and marketing services to non-profits, universities, foundations, and socially oriented businesses. Mission’s recent projects include the development of a strategic plan for The TLC Foundation for Body-Focused Repetitive Behaviors, a messaging process and brand update for Health Federation of Philadelphia, and ongoing media outreach for Fairmount Park Conservancy in collaboration with Philadelphia Parks & Recreation.
Prior to founding Mission Communications in 2010, Sharene was a vice president at Fenton, the country’s leading public-interest communications agency. Her successes there included: rebranding the 160-year-old New York Academy of Medicine; training a global cadre of experts and activists to communicate around sensitive Islam-West issues, on behalf of the United Nations Alliance of Civilizations and the One Nation Foundation; and earning the highest level of media coverage to date for PBS’ “Tavis Smiley.”
Before joining Fenton, Sharene served as senior web producer for Columbia University, where she led the effort to reorganize the university’s gateway site and extend the updated brand to top-level administrative offices. Sharene began her career in the environmental movement as a writer, editor, and publications director. In addition to organizational communications, Sharene has worked as a journalist in the U.S. and Argentina and is the author of a novel, “Crows in the Nightingale’s Tree,” and the writer/director of a short film, “Come Feel the Wind.”
Sharene has spoken on cause-oriented communications to audiences at the Association of Fundraising Professionals (Philadelphia Chapter), Annenberg School for Communications, the U.N.’s International Fund for Agricultural Development, Harvard’s Kennedy School of Government, the Council on Social Work Education, the Nonprofit Coordinating Committee of New York, and Philanthropy Network Greater Philadelphia.
She received a B.A. from Wesleyan University and an M.S. in Journalism from Columbia University and is fluent in Spanish. She lives with her family in Central New Jersey.