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Integrating PR & Marketing

When choosing from among the wealth of options for communicating with today’s media-savvy public, you can’t afford to make it up as you go along. You need a strategy for building relationships with your target audiences and for advancing your organization’s agenda.

Mission’s communications planning process begins with a comprehensive audit including interviews with your internal and external stakeholders and a review of your Web site and print collateral. We analyze your position among peer organizations and help to identify your unique value. We then develop a strategy for communicating that value and map out specific tactics for reaching your target audiences. Recommended tactics typically include an integrated mix of traditional and online marketing, social media, PR, and advertising.

Much more than a list of recommendations, the plan is finalized in consultation with your leadership to ensure that the budget, staffing and outsourcing needs are practical and will allow you to implement the plan and achieve your goals.

“We retained Mission to develop a communications plan for marketing purposes. By learning a lot about us very fast, and offering us compelling new ways to define our organizational value, Mission had substantial positive impact not only on our communications, but also on our organizational strategy.”
-David Fairman
Managing Director
Consensus Building Institute